South Asialink Finance Corporation

About SAFC

Celebrating 21 Years

South Asialink Finance Corporation (SAFC) is one of the leading and fastest-growing non-bank financial institutions in the Philippines. With seven branches in 2006 and 78 branches today, SAFC has grown remarkably since its foundation in 2003. This year, SAFC is aggressively increasing its operations in Northern Luzon and the National Capital Region (NCR) to make their services more accessible to a wider area to provide enhanced financial solutions to an increasing number of customers, helping to meet the growing demand for reliable and affordable financing options in these key regions.

Strategic Growth and Local Impact

The strategic placement of branches demonstrates the company’s dedication to promoting local economic development by catering to the demands of specific markets. Preference for employing local residents further highlights SAFC’s dedication to community integration. This strategic approach has elevated SAFC into a multi-billion financial powerhouse, primarily focusing its operations in Southern Luzon and Cebu.

Diverse Financial Solutions

South Asialink Finance Corporaiton (SAFC) specializes in providing accessible and affordable financing options, making it the best financing company in the Philippines for vehicle loans. Our services include Vehicle Refinancing and Secondhand Vehicle Financing for both cars and trucks, along with Brand new Truck Financing. We have recently expanded our offerings to include Real Estate Refinancing and Brand new Car Financing, catering to a broader spectrum of financial needs.

Supporting Local Businesses

With a commitment to support and empower local businesses, approximately 70% of SAFC’s loan portfolio is dedicated to help SME Financing or Business Loans through its flexible loan products. This commitment ensures that SAFC not only provides financial solutions but also promotes economic growth and stability within the communities it serves.

Corporate Social Responsibility: SAFC Heroes

Through its Corporate Social Responsibility arm SAFC Heroes, SAFC actively pursues sustainability initiatives that enhance our product offerings and operations. Our diligent approach is a reflection of our great dedication to the environment and our stakeholders. We hope to promote responsible development and community involvement by incorporating these ideas.

Looking Forward

Looking to the future, South Asialink Finance Corporation (SAFC) remains dedicated to its mission of offering innovative financial solutions that cater to the evolving needs of Filipinos. Our continued investment in technology and community development positions us uniquely to lead and inspire in the financing and lending industry, making financial services more inclusive and accessible nationwide.

Purpose

To spearhead the revolution
towards a positive and
sustainable change in the
financial services industry
in the Philippines.

Vision

FOR OUR CUSTOMERS
“To provide the best financial
solutions that will make people’s
lives better.

FOR OUR COMPANY
To be the fastest-growing financing
company in the Philippines with the
annual revenue growth of 50%.

Mission

We make financing easy
for you through
Speedy,
Accurate,
Flexible and
Convenient service.

South Asialink Finance Corporation's CORE VALUES

INTEGRITY

We commit to honesty and integrity. We will be honest in all our dealings, true to ourselves, to our company and to the people we serve.

ACCOUNTABILITY

We take responsibility in everything that we do.

PASSION

We strongly believe that our actions will help us achieve our goal.

TEAMWORK

We are united in the pursuit of achieving the company’s overarching mission.

COMMITMENT

We value our employees and customers more than we value ourselves.

EXCELLENCE

We do ordinary things extraordinarily well.

MEET OUR CHIEF EXECUTIVES

Joel C. Cruz

President & Managing Director

SAFC Chief Sales & Marketing Officer (CSMO) Christina Earl U. Horsburgh

Raul Paul U. Mendoza

Senior Executive Vice President

Jerwayne C. Corsino

Chief Operating Officer (COO)

Jocarl G. Zaide

Chief Financial Officer (CFO)

Leo S. Manabat

Chief Credit & Collection Officer (CCCO)

Edward Cedrick V. Malihan

Chief Technology Officer (CTO)

Ruscely A. Sanchez

Chief People Officer (CPO)

Atty. Victor Dennis T. Ngo

Chief Legal Council (CLC)

Yuri S. Nillo

Chief Audit Executive (CAE)

Roseshel M. Barrun

Chief Compliance Officer (CCO)

Frederick Allan R. Labog

Chief Risk Officer (CRO)